It was when I was doing my Masters in Tech Entrepreneurship. While doing some quick research for the womenswear space, I came across the statistics of 80% of women wearing the wrong bra size. At first, I was sceptical. At the same, I felt uncomfortable wearing what I was wearing, but somehow I thought bras were meant to feel that way because of the way my body is structured. I didn’t think much of it until I set up a meeting with a professional bra-fitter (who fitted only by eyesight) for market research, who made me realised that I was wearing a bra size way off my correct fit (36B -> 34DD).