This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from wearmyfreedom.com (the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
hello@wearmyfreedom.com
Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@wearmyfreedom.com or by mail using the details provided below:
Wear My Freedom
[Re: Privacy Compliance Officer]
Wear Freedom Limited, 7 Bell Yard, London, WC2A 2JR, United Kingdom
We are extremely proud to be collaborating with the team at Brarista, combining reserch and innvation to change the way women understand bra-fitting. Brarista is on a mission to build an at-home virtual bra-fitter that empowers women to find their true bra size and make smarter purchasing decisions.
Help mould (pun intended!) bra-fitting of the future and contribute to this incredible cause by signing up with the button below to test and feedback on their product prototype.
We are extremely proud to be collaborating with the team at Brarista, combining reserch and innvation to change the way women understand bra-fitting. Brarista is on a mission to build an at-home virtual bra-fitter that empowers women to find their true bra size and make smarter purchasing decisions.
Help mould (pun intended!) bra-fitting of the future and contribute to this incredible cause by signing up with the button below to test and feedback on their product prototype.
Our friends at Brarista have brought bra fitting to the comfort of your own home, and now they’re upgrading the experience with AI. Previously, a professional bra fitter would fit you in the perfect bra size via Zoom. Brarista’s new fit tool can give you your bra size in a few minutes by taking a few photos on your smartphone. And YOU can be one of the first customers to try it!
To celebrate this exciting launch, Brarista will send you a 20% discount code for a Freedom Bra after you try it!
*You must enter your email address at the end of the fitting to receive your discount code. Note: you will be testing new technology and results may not be 100% accurate.
Our friends at Brarista have brought bra fitting to the comfort of your own home, and now they’re upgrading the experience with AI. Previously, a professional bra fitter would fit you in the perfect bra size via Zoom. Brarista’s new fit tool can give you your bra size in a few minutes by taking a few photos on your smartphone. And YOU can be one of the first customers to try it!
To celebrate this exciting launch, Brarista will send you a 20% discount code for a Freedom Bra after you try it!
*You must enter your email address at the end of the fitting to receive your discount code. Note: you will be testing new technology and results may not be 100% accurate.
"I really enjoyed my appointment this morning - I was a bit sceptical that a virtual bra fitting could happen in 20 minutes but I was put at ease, felt comfortable talking about different options and had lots of great advice. I feel better placed to now start buying some well fitting and comfortable underwear - thank you"- Sue, Warwickshire
"I really enjoyed my appointment this morning - I was a bit sceptical that a virtual bra fitting could happen in 20 minutes but I was put at ease, felt comfortable talking about different options and had lots of great advice. I feel better placed to now start buying some well fitting and comfortable underwear - thank you"- Sue, Warwickshire
- The Brarista team are highly experienced and professional
- Your virtual fitting will last up to 25 mins
- You will not be required to remove your bra at any point
- Fitting is £9, with £5.50 redeemable against any Freedom Bra purchase
- The Brarista team are highly experienced and professional
- Your virtual fitting will last up to 25 mins
- You will not be required to remove your bra at any point
- Fitting is £9, with £5.50 redeemable against any Freedom Bra purchase
If you have a Freedom Bra you’ve already bought and aren’t sure if it fits right, we're here to help you understand your fit!
- The Brarista team are highly experienced and professional
- Your virtual fitting will last up to 15 mins
- You will not be required to remove your bra at any point
If you have a Freedom Bra you’ve already bought and aren’t sure if it fits right, we're here to help you understand your fit!
- The Brarista team are highly experienced and professional
- Your virtual fitting will last up to 15 mins
- You will not be required to remove your bra at any point